2023(10).
摘要:
In order to promote Chinese academic journals to further adapt to the new publishing industry of full media integration and enhance their communication power and influence, the concept of "private domain traffic" is introduced to explore the innovation of private domain traffic construction and development mode of scientific journals. The analysis of the current situation of private domain traffic construction of domestic science and technology journals shows that the development of traditional science and technology journals "danger" and "opportunity" coexist. The private domain traffic thinking based on the innovation of digital marketing model, the diversification of readers' needs, and the promotion of the complexity, niche and accuracy of science and technology journal communication needs provide new driving force for the development of science and technology journals. However, science and technology journals have just started to explore the practice of building private domain traffic, and there are deficiencies in content and platform construction as well as management. In this regard, we suggest that science and technology journals should build a private domain traffic operation platform, strengthen content construction, enhance user stickiness, and build an operation team, so as to provide reference for domestic science and technology issues to do their best to provide accurate journal delivery and quality services.